SELLING

Easy, online home selling



EASILY LIST YOUR HOME

We aim to make selling your home as easy as possible.

  • Enter your home’s info, including photos and video.
  • We’ll help you set a price, get it staged, and get the word out.
  • Your listing will appear on MLS and major real estate websites like Zillow and Realtor.com.

HOLD SAFE SHOWINGS

Safe, easy showings helps your home sell faster!

  • Showings can be done virtually or in-person.
  • We verify the identity and finances of every buyer.
  • A public record background check ensures safety and security.

REVIEW OFFERS

Easily receive and analyze offers.

  • Receive offers online with an easy way to accept, counter, or reject them.
  • We provide a summary of offer terms for easy understanding.

COMPLETE PAPERWORK ONLINE

  • All documents are completed using legal Florida Realtor forms.
  • Download and save all documents for your records.
  • Helpful explanations provided for each form.

CLOSE!

Our interactive closing timeline lays out what will happen during the closing process. The title company will help, too, (more on that later) and our team is always available, as well!



CLICK HERE
TO LIST
YOUR HOME

PLEASE
LOG IN

To list your home!




FREE!

Home Price Estimate

MORE INFO

Staging Suggestions

MORE INFO






WHY YELLOW?

IT'S FREE!

YELLOW’s transparent, digitally-guided process lets you complete the entire sale on your own—at no charge.


HOW REALTORS GET PAID

You pay $6,000 in fees for every $100,000 of your sale price!

In a sale, your real estate agent takes 6% of the sale price (and they usually add in some other fees, too). If the buyer uses their own agent, your agent will keep 3% and give 3% to the buyer's agent. Either way, you're out 6%.

With YELLOW, you’re not giving up 6% to an agent. That's a lot of savings!




BROAD EXPOSURE

Your listing appears on major platforms like MLS, Zillow, and Realtor.com, reaching millions of potential buyers.




HELP SELLING

Selling your home is easier with our tools and support:

  • FREE - Help determining the best listing price.
  • FREE - Staging suggestions provided by video chat.
  • FREE - Marketing materials of your home.
  • AVAILABLE - Yard sign with custom QR code. YARD SIGN INFO
  • AVAILABLE - Digital key lockbox for easy showings. LOCKBOX INFO
  • Buyers vetted - Financing and ID verified, and a public records background check is performed.
  • Get feedback after showings.
  • Easily review and compare offers.
  • A SELLER GUIDE that provides everything you need to know about the home sale process.



AN ONLINE PROCESS

The internet has revolutionized home sales, yet real estate fees remain high. YELLOW leverages the internet to make buying easier and cost-effective.

  • List your home directly, including photos and video. We've provided incredible, free tools like using AI to generate your home's description.
  • Contact buyers directly via our internal messaging system.
  • Accept showing requests when convenient for you - virtually or in-person.
  • Receive offers and complete all documents online with legal Florida Realtor forms.
  • An interactive closing timeline lays out what will happen during the closing process.
  • Easily communicate with us both online or offline.



WANT HELP?

We're here to help with any questions you have. Real, live support is always available.








THE FULL SELLING PROCESS

This is what it looks like to sell your home on YELLOW



GET A HOME INSPECTION - REQUIRED

This is the only requirement for listing your home on YELLOW. All sellers must have a home inspection completed first.

  Read More

Your inspection report will be provided to prospective buyers. That may sound scary, but it's very helpful to selling your home. Read on to find out more...


YELLOW SAYS...

YES, IT'S AN OUT-OF-POCKET EXPENSE, BUT...

No one likes to pay money out-of-pocket, but YELLOW is simplifying the sale process so that a real estate agent for the buyer is not needed. That means transparency is critical.

If a buyer were to use an agent, they could request you pay up to 3% of your home's value as their fee.

Instead, you can pay a couple hundred dollars now for an inspection - and then recoup that money later from your sale.


WHY PROVIDE AN INSPECTION?

When buying a home - especially without an agent - transparency is critical. The buyer needs to know what they are getting and it makes the closing process go smoother, too.

A BUYER WOULD HAVE AN INSPECTION COMPLETED ANYWAY

Some sellers are reluctant to get an inspection since no one wants to reveal any problems with their home.

It's important to note that any problems would be uncovered eventually when the buyer has their own inspection done. A negative report can cause the deal to fall apart. That means further delays in the sale of your home.

ADDRESS ISSUES BEFORE LISTING YOUR HOME

A benefit of getting the inspection done now is it will reveal any issues with your home. That will allow you to fix any problems before listing your home.

Then you can get another inspection report - a clean report - that will be provided to buyers. This will save both time and money and make your home sell quicker.


You'll upload the inspection to us when you list your home.




Learn more about the inspection and how to find an inspector in our SELLER GUIDE page on inspections:


INSPECTION
RESOURCES


You can find an inspector in your area from a basic internet search. The following links will also show inspectors in your current location of Ashburn:

YELP - Home Inspectors      
American Society of Home Inspectors (ASHI)


To search from a different location, click HERE (YELP) and HERE (ASHI).




ENTER DETAILS

You'll enter the details of your home and we can help.

  Read More

Entering your home's details is easy on YELLOW.

You'll enter the basics, like the address, number of beds and baths, other disclosures, etc. Details like the sale price can be more difficult, but YELLOW is here to help, providing a FREE price estimate.

Below are many of the items to consider when listing your home, and how YELLOW helps with them.


PRICE ESTIMATE - FREE!

YELLOW will help you determine the best price to sell your home for, for FREE. We'll create a price estimate (also referred to as a Comparative Market Analysis) by comparing similar homes near yours that were recently sold.


Here's a sample home price estimate from YELLOW:

SAMPLE ESTIMATE


CLICK HERE
TO REQUEST
YOUR PRICE ESTIMATE




Check out our SELLER GUIDE page for more info on pricing your home:


PRICING
RESOURCES



STAGING SUGGESTIONS - FREE!

YELLOW offers FREE staging suggestions by videochat. Connect with us and use your mobile device to walk through your home as we make staging suggestions. Schedule a time below:


CLICK HERE
TO REQUEST YOUR
STAGING SUGGESTIONS




Check out our SELLER GUIDE page for more info on staging your home:


STAGING
RESOURCES



ENTER YOUR HOME'S INFO

You'll enter your home's detail that will appear on your listing page and populate the sale contracts. You'll receive a pdf copy of the competed contracts, too.

So sellers can gather all the information they need before putting it online, we've created a fillable pdf document with every question we'll ask. Those documents are below. One document applies to condos, the other applies to houses, townhouses, duplexes, etc.



PICTURES & VIDEO

Pictures are the most important part of your listing, so good pictures are essential. Video has quickly become a popular feature, too.

You have the option of using the photos you uploaded, or for a small fee you can use the photos after YELLOW has edited them to look their best. YELLOW uses professional editing software to create more flattering and realistic pictures and video. We believe in only minor touch-ups because we think too much editing hides the home's true condition.




Check out our SELLER GUIDE pages on pictures and videos to learn more:



YARD SIGN & DIGITAL KEY LOCKBOX

For a small fee, we provide a digital key lockbox for easy showings. Sellers can make appointments online to visit your home, and are sent a one-time digital code to open the lockbox for your home's key.

We also offer a yard sign with unique QR code for your home, as seen in the nearby picture.



The MLS

MAXIMUM EXPOSURE THROUGH MLS LISTING

Your home will be listed on the MLS (Multiple Listing Service), ensuring maximum visibility on major real estate websites like Zillow and Realtor.com, which pull listings from the MLS. (Zillow allows FSBO's, but intentionally undermines them in favor of Realtor listings.)

Understanding the MLS System

YELLOW utilizes the MLS of Northeast Florida. This means if a buyer's agent searches the MLS in this region, your listing will appear. However, if they search in other regions, your listing may not show up.

Nationwide Visibility Guaranteed

Rest assured, your listing will appear on Zillow, Realtor.com, and other national platforms, as they aggregate data from all MLSs across the country.

If you wish to appear in Realtor searches in other regions within the state, we can list your home in additional regional MLS systems for a nominal fee. This fee goes directly to the respective MLS, with no profit to YELLOW.

Our goal is to provide maximum exposure for your listing, ensuring it reaches as many potential buyers as possible.


MLSs in FL

Different MLSs have different coverage areas. For example, Miami has an MLS that covers the Miami area up to West Palm, but central Florida has an MLS that stretches from Gainesville down past Sarasota.


MLS Map of the National Association of REALTORS®






HOME SHOWINGS

Qualified buyers can visit your home at times convenient for both of you, virtually or in-person.

  Read More

YELLOW SAYS...

ALL BUYERS HAVE BEEN VERIFIED

We understand that sellers may be hesitant to open their home to strangers. However, we've taken several steps to make it as safe as possible.

1. In order to visit (live or virtually) or bid on your home, every buyer must submit their ID and proof of funds (like a preapproval letter).

2. Second, if you use the digital key lockbox for sale on our website, we have record of who was in your home and at what time.

3. Finally, every buyer has a public records background check performed on them. We use a service called Forewarn to check criminal history and identify financial red flags.

You can learn more about Forewarn here:

FOREWARN



VIRTUAL SHOWINGS

Use the video function on your mobile device to walk through your home while a buyer watches on the other end.

With YELLOW, you're able to give guided tours of your home using the video function on your phone. We’ll create a video portal between you and the buyer, so the buyer can communicate with you as you walk through your home. For privacy reasons for both parties, you will not be able to see the buyer.

It is possible to opt out of this visit method if you prefer.



LIVE (IN-PERSON) SHOWINGS

WITH YOU PRESENT
Buyers will visit your home with you present. You can either leave the door unlocked or have them use the lockbox to retrieve the key.

WITHOUT YOU PRESENT
Buyers will use the digital lockbox to retrieve the key. For security, this will record their entry and identity.



ONLINE SCHEDULER & DIGITAL KEY LOCKBOX

Your account will have an online scheduler to approve, set, and track appointments. For a small fee, we provide a digital key lockbox for easy showings.

More info on your lockbox can be found here: CODEBOX



FINANCING VERIFIED

YELLOW offers a unique feature where only qualified buyers are able to visit your property.

All buyers must be preapproved for a mortgage or have other funding methods verified before making an offer or requesting a showing. That way your time isn't wasted and you can feel comfortable knowing only serious buyers will visit your property. Sellers will set the threshold a buyer must meet.

For example, say you list your home for sale at $300,000. You can specify that you only want buyers preapproved for $270,000 or more to visit your home.




Check out our SELLER GUIDE page for more info on showings at your home:


SHOWING
RESOURCES





REVIEW OFFERS

Accept, reject, or counter offers with the click of a button.

  Read More

The offer is not just a sale price you receive from a buyer – there are many parts to the offer and a lot of items to consider. We can help.

The offers are completed on legal Florida Realtor© forms, and can be difficult to understand. YELLOW includes a summary of important points to easily understand the offer.

It's easy to accept, reject, or make a counter offer, and all are completed on the corresponding legal documents.




Check out our SELLER GUIDE page for more info on the offer:


OFFER
RESOURCES




CLOSE

We'll walk with you through the closing period.

  Read More

You accepted an offer – that's great news! But now things get a little more complicated.

PROGRESS TRACKER

Depending on the source of funding for your buyer, it could take several weeks before you are able to close. To help, we've created a real-time progress tracker to keep you updated throughout the closing period.

Most sellers don't realize that it's the title company who does the work of the actual sale. They will be in regular communication with you throught the closing period, so you are not alone through the process. We have a title company we recommend, since they do remote title closings. We receive no compensation from them whatsoever. All sellers are able to use any title company they wish, as well.





We've put together a guide for what to expect in the closing process, which can be found in our SELLER GUIDE section.


CLOSING
RESOURCES







Is a real estate agent worth the cost?

We don't think so. You're paying 6% of your sale price in agent fees - plus some additional charges they usually add on. That's a lot of money.

Most sellers don't realize that it's the title company who does the work of the actual sale. And the financing is handled by the mortgage company. The real estate agent simply helps you list the home and makes sure the title and mortgage companies stay on track. For this they get 6%?

Read in-depth analysis on this subject and many others in our ARTICLES section.

   READ MORE   






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